Online Presence Analysis — Complete Audit Checklist for Businesses
You can’t improve what you don’t measure. An online presence analysis is the foundation of any digital marketing strategy. It tells you exactly where you stand today and where the opportunities are.
What Gets Audited
Website Performance
- Page load speed (goal: <2 seconds)
- Mobile responsiveness
- User experience and navigation
- Conversion funnels and CTAs
- Technical SEO (sitemaps, robots.txt, structured data)
Search Visibility
- Keyword rankings (where are you ranking?)
- Search volume for target keywords
- Traffic from organic search
- Local SEO (Google Business Profile, reviews)
Social Media
- Profile completeness (all platforms)
- Engagement rate and growth
- Competitor benchmarking
- Content performance
Backlink Profile
- Number and quality of backlinks
- Referring domains
- Link building opportunities
Competitor Analysis
- Who ranks above you?
- What keywords do they target?
- What’s their content strategy?
- Where are they spending ad budget?
Deliverables from an Audit
- Executive summary (1 page overview)
- Detailed findings (specific issues and opportunities)
- Actionable recommendations (prioritized by impact and effort)
- Implementation roadmap (what to do first)
- Resource requirements (budget, timeline, tools)
Expected Investment
Comprehensive audit: ₹5K – ₹20K (one-time) depending on scope.
Next Steps
Many audits are delivered with a strategy session to discuss findings and next steps. Learn more about our audit service or request your free audit consultation.