Email Marketing Strategy — Why Your Business Needs It
Email is the highest-ROI marketing channel available. For every ₹1 spent on email, businesses see ₹38-42 in return. Yet most Indian businesses neglect it. If you’re not using email marketing strategy, you’re leaving money on the table.
Why Email Marketing Wins
- You own the channel (independent of algorithm changes)
- Highest engagement rates of any digital channel
- Measurable ROI (track opens, clicks, purchases)
- Cost-effective at scale
- Perfect for customer retention and upselling
Email Strategy Framework
1. List Building
You can’t email people without their permission. Strategies: website signup forms, lead magnets, checkout optins, event registrations.
2. Segmentation
Send the right message to the right person. Segment by: purchase history, engagement level, location, industry.
3. Campaign Types
- Welcome series: Nurture new subscribers
- Weekly newsletters: Keep top-of-mind
- Promotional: Drive sales
- Abandoned cart: Recover lost revenue
- Post-purchase: Build loyalty
4. Optimization
Test subject lines, send times, content, CTAs. Improve based on data: open rates, click rates, conversion rates.
Metrics That Matter
- Open rate (industry average: 15-25%)
- Click rate (2-5%)
- Conversion rate (1-3%)
- List growth rate
- Unsubscribe rate (should be <0.5%)
Getting Started
You need: email platform (Mailchimp, SendGrid), content calendar, segmentation strategy, and automation. Learn about our email marketing services or get a free strategy session.